1. First Impressions Matter But Not in the Way You Think The Consular Officer has a few minutes to evaluate your application. They want to see that you take the process seriously. A neat appearance helps. A neat and simple look helps the officer focus on what you say. They do not want to be distracted by things, like logos or wrinkled clothes. Understanding Professional Attire: Comparing Western Business Casual with Traditional Indian Formal Wear in a Consular Setting. 2. Dre